THE INDUSTRY


Principal activities
The development of the industry and the danish industrial house
Productivity


The number of persons employed directly in the construction industry is around 135,000. The material-, service- and supply industry employ approximately an additional 55,000 persons. The number of companies directly or partly involved in construction is approximately 24,000. The industrial structure is dominated by a large number of smaller and traditionally craft-based companies. Labour-only subcontracting is rarely used in Denmark. The breakdown of employment in the industry by trade is given in figure 2

The number of companies working directly in the building industry as architects and engineers is approximately 2,500. Also this design and planning field is quite specialised by trade. Especially some consultant engineers companies have grown quite large with more than 1,000 employees and are working world wide.

Figure 2 Employees by Trade (including civil engineering)
Source: Statistics Denmark


Principal activities

At the present time the main activities of the sector are divided into two main segments - renovation and new building activities which each cover roughly half of the domestic activities in the industry. The absolute and relative importance of renovation activities has been gradually increasing during the last decade primarily due to the ageing of two large building stocks from respectively the beginning of the century and from the 1960s. In 1990 the turnover of the industry as a whole (including civil works) was approximately DKK 160b.

From an export point of view the material and component producers have been very successful in recent years. Though the companies in this field are relatively small on a European scale exports from the sector have achieved a national economic importance comparable to that of Danish agriculture. The aggregate level for the industry's exports was in 1994 amounting to over DKK 29b with the export of building materials responsible for more than 60 %. During the 1990s the level of the export has stabilised at a very high level between DKK 25 and 30b per annum, as is shown in table 1.
The export trade is concentrated in building materials characterised by a high level of quality, design and durability and therefore at the price-heavy end of the market. Danish firms have been particular successful in wooden products and interior fittings.

The export trade is concentrated in building materials characterised by a high level of quality, design and durability and therefore at the price-heavy end of the market. Danish firms have been particular successful in wooden products and interior fittings.

Table 1 Danish Construction Exports
Figures are in DKK m.Source: Danish Ministry of Housing and Building

  1992 1993 1994
Producers of materials and components 13,226 12,390 13,359
General contractors 3,852 4,256 4,178
Specialist contractors

1,554

1,337

1,413

Trading 5,885 4,753 4,737
Architects and engineers 5,443 5,328 5,407
Total 29,960 28,064 29,094

Contractors and not least design and consultant companies have also gained notable shares of export markets, especially in projects concerning energy and environmental solutions, areas in which Denmark has acted as a vanguard in the international community. And Danish architects are well-known for winning international architectural contests on the basis of a high artistic and professional performance level.


The development of the industry and the danish industrial house

After the second world war it became clear to Danish planners and politicians that a strongly rising demand for housing would occur in the 1950s and 1960s due to an increased rate of birth. At the same time an intensive migration of people from rural parts to urban parts of Denmark was in progress, making the needs for efficient production of housing in the cities even more urgent. Further to this a general rise in the level of economic activity was expected, thus increasing the demand for production facilities as well as buildings for commercial and administrative purposes.

The rising need for housing was not only expressed in terms of quantity but also as a demand for better quality, including for instance improved technical installations in the dwellings (central heating, bathroom and toilet etc.) as well as a better physical planning, which would allow tenants easy access to green areas and public leisure facilities.

The demand for quality and quantity called for a completely new approach in order to increase the output from the construction industry. A strong shortage of skilled labour could be anticipated, causing "bottlenecks" and sharp increases in wages and production costs; to prevent the consequences of this a more industrialised concept had to be developed and implemented. (Erhvervsfremmestyrelsen 1993) - this was the industrialised house.

The basic idea of this concept was to transfer a major part of the work, traditionally done on site by craftsmen, into factories as part of an industrialised production process. This could activate the large reserve of unskilled labourers and thus increase the output from the construction industry in accordance to the demands from the surrounding society. An equally important aspect of this development was furthermore to improve the working conditions of an industry characterised by heavy loads, severe noise and dust exposure as well as use of hazardous chemicals.

The take-off of this development was implemented in a rather dramatic manner by the Boligsministieriet (Danish Ministry of Housing and Building) in 1953. In a departmental order it was demanded that no more than 15% of the labour time for the production of a basic building structure should be consumed by skilled labour, if government finance was to be obtained. How this target was to be achieved by the actors of the construction process was however not specified - only the accumulated result of the condition was defined

In reality by setting such financial restrictions the government created a new building market. Obviously this lead to change in a sector traditionally dominated by the architect and craftsmen as the key actors of the process. From that moment contractors gained importance in connection with the widespread introduction of the precast concrete technology in building. And the contractors were - not least for historically reasons - in an advantageous position to exploit this development. (Bonke & Jensen 1983)

In 1960 the next major step forward towards industrialisation was taken in another legislative action - the so-called Montagecirkulære (departmental order for the assembly of prefabricated building). In this the entire building process was described as part of an industrial production system in order to make further reductions in the consumption of labour and materials. Unlike previous attempts at industrialisation, planning and design was now defined to be an integral part of the industrialised construction process.

As part of the industrialisation strategy the Boligsministieriet had earlier introduced certain practices for the design of buildings. These practices included the modulus-grid system which made it possible to standardise dimensions of components for the building, and the system is thus to be considered an important precondition to the production of building materials on a large scale industrial basis. Till then each window, door or cupboard had been produced individually by joiners in workshops or on site according to specification. The modulus-grid standard sizes made it far easier to apply industrialised methods and machinery to the production of all kinds of building components and materials.

One of many spin-off examples is illustrated by the emergence of modular kitchen industry, which transferred the production of kitchen units from the building site into the factory. The industry intensified this development by introducing sheet-based materials like melamine faced chipboard and high pressure laminates for tabletops. In similar ways having significant consequences for the traditional manufacturing of interior building parts the development of the paper faced gypsum panel constituted a new basis for improving site efficiency.

Equally as important, however, was the focus on the interface between building components, the intention being to make components multi-usable by setting up certain standards and guidelines for connecting details and joints between them. The combined efforts of these provisions made it possible for designers to make the desired variations when using standard components. This freedom covers both the technical and design aspects of the building. Furthermore these measures of co-ordination undoubtedly have contributed to the foundation of a quite strong building component industry in Denmark, giving many Danish producers a relative advantage in comparison to their competitors in other countries. Positive trends in export figures are continuously indicating the lucrative effects of this technology policy as discussed above.

However the most significant impact of the modulus-grid was on the production of precast concrete panels. From the 1960s this building system formed the core of the Danish construction industry. As indicated the development also placed the structural contractor in a key position, in many cases taking over responsibility for planning, design and construction. Several of the major general construction companies developed their own industrialised housing concept thus setting their fingerprints on the growth areas of Danish cities. The systems were built either on an open or closed concept reflecting the adaptability to complementary products from third-party producers.

Historically these larger construction companies were accustomed to working with concrete from experience in civil engineering. They employed a large proportion of un-skilled labourers as part of their staff and had access to the necessary equipment for the assembly of the larger concrete panels. Furthermore the larger contracting companies had a background in a bigger production volume and hence it was obvious for the companies also to diversify into production of precast concrete panels.  


Productivity

The consequences of this comprehensive technology policy of the Danish state were manifold. Concerning work productivity, not least, the effects were quite impressive. The amount of spent manpower producing one "standard" dwelling unit reduced sharply - from 1950 to 1980 by approximately 50 %. This development in fact enabled the building industry to supply the quantity of housing required and demanded by the surrounding society in the period.

Figure 3 - Productivity Improvement in Housing Production
Source: Bonke & Jensen 1983

The time spent on site reduced by approximately 65% while white collar office work more than doubled. The increased prefabrication also led to an absolute increase in time consumption in factories. However this increase was relatively minor mainly due to the fact that standard sizes for building components had been introduced, thus promoting investments in high automation technology. Also contributing to the increase in productivity was the appearance of lighter, advanced (hand)tools appropriate for the assembly and fitting of prefabricated materials on site. These tools became electrically or pneumatically powered making site work processes much faster and easier. The development in labour productivity (time consumption for production of one standard flat of 80 m²) from 1950 to 1980 is illustrated in figure 3.

However appealing this development might seem it hides the fact that productivity has fallen since the change of concept from high-rise blocks of flats to high density low-rise housing in the 1970s. Recent surveys indicate that this development has meant a direct increase in the resource requirements measured in the period from the 1960s to the 1980s

This development can be explained in several ways. One obvious explanation is the evident change in the product and the increased variation. Each project must be dealt with individually as opposed to being non-produced. The projects have also changed in the sense that they normally comprise 20 - 50 dwellings compared to the 500 - 1000 units often found in the projects during the 1960s. The immediate effect of this change is that the repetitive effect is reduced and at the same time the amount of planning spent on each unit in the project is relatively smaller compared to the larger projects. It is often the case on the smaller projects that planning is very scarce or completely absent. The contractors estimate that the relatively high, initial cost of planning cannot be recovered from a more efficient and smoother production.

Furthermore it appears to be of great importance that the Danish prefabrication concept, especially concerning the basic structure of the building, did not undergo radical adaptation in relation to the changes in architectural and functional design (low-density housing). Thus the prefabricated concrete panel continued to play a totally dominant role - and it still does. This obvious irreversibility of technology is furthermore confirmed by the surprising stability in the division of labour and functional relations between actors in the building process, despite any qualitative and quantitative market shifts in the thirty years.

During this period the stationary industry has been able to increase both productivity and variation in the product at the same time leaving the Danish construction industry in a weakened competitive position. In comparison, the building industry is characterised by a fragmented organisation custom built for each project. This means that communication and interaction between the parties is limited by the short history of collaboration and the random knowledge of the competence and capability among the partners in the project organisation. At the same time the quality of the product has been very heavily disputed due to the increased occurrence of building defects. The economic consequences of these problems are tremendous and if incorporated in an analysis of productivity, the increase in spending of resources would obviously tip the balance even further.

One of the more recent strategies to solve these problems and to regain some of the lost productivity has been to attempt a vertical integration of production by promoting the formation of consortia or fixed constellations between all the important parties (the design team, contractors and selected suppliers of materials) in the project organisation. It is the ambition that this new way of organising construction projects will not only mean reduction in the consumption of resources but it should also result in new products suited to modern concepts in terms of ecology, energy consumption, flexibility et cetera. This development is further discussed in the section entitled "Organisational developments".