MANAGING TECHNOLOGY FOR COMPETITIVENESS

In order to improve the firm’s competitiveness during the design and contract phase a technology management task must in particular focus on the technological demands inherent in the specific project in relation to the firm’s competence. In case of large complicated projects the formation of international consortia should consider not only financial requirements but of course the intention to upgrade this technological competance. Furthermore technology management adapted to this project stage is about analysing the surroundings of the project and reacting to these. A contractor which on the basis of thorough investigation has identified its position and competitive advantages in relation to the rivals, can utilise this knowledge for differentiation and access to the client. But this approach is also a necessary requisite for qualifying decisions to withdraw from projects, (which, indeed, some contract winners at the Great Belt must regret not to have done).